Sita abellán x jeffrey campbell

production supervision

Problem

Not having enough impact in social media in some of the most selled countries in europe.

Solution & Impact

Create a graphic campaign with a famous model (Sita Abellán) so we can place it in all the social media for the main selled countries in Europe. It had to be a nice, professional and very good looking material to take advantage of the famous model and meet the expectations of our international distributors.

My Role

• User Research
• User Experience
• Visual Design

My role in this production was: selecting the model and the production team, choosing a tematic around the photoshootings, negotiate the  model fee and production expenses, design the timetable and finally but not less important: meet budget.